Senior designer with a breadth of experience
Things I do
Visual design and art direction
Tell the story visually. Create the visual experience for marketing, communications, education or products. If you like, take a look at some projects I've worked on.
Integrated branding
Strengthen the brand. Contribute to systems that allow a brand to express itself across all channels and media — internally too.
Consult
Connect with the people in other disciplines to make sure the needs of the client, the brand, and the business are being met.
Listen to people. Speak and write clearly. Guide, and be guided by others.
Plan the work and work the plan, for myself and others — photographers, illustrators, writers, translators, motion designers, developers, printers, event people.
Be agile. Get stuff done.
UX/UI design
Conceptualize the user interface.
Simplify the experience through attention to language, structure and design.
Create visual hierarchy.
Map task flows and information architecture.
Sketch, wireframe, prototype.
Understand technical constraints. Propose solutions.
Contribute to the content strategy.
Design for accessibility.

Things I bring
Strong aesthetic skills
Typography. Grids. Colour. Photography. Iconography. Proportion.
Certifications through the Interaction Design Foundation
(UI design patterns, mobile user experience design, and courses about human cognition.)

A strategic approach to creativity
An understanding of human centred design principles, interactive experiences, and digital channels.
Proficiency in tools for design, presentation and prototyping including Figma, Adobe Creative Suite and PowerPoint.
Design thinking.
Natural curiosity.
Attention to detail.
Branding
Create to align with large-scale, global brand systems.
Create new brands, from business idea, to strategy, and on to finished assets.
Write the brand guide and publish it as a digital book, website, or vanity print piece.
Integrated Branding Certificate — Canadian Marketing Association
Years of experience
I have been a designer for several decades, contributing to both consulting and client environments in legal, financial and professional services sectors — CIBC, Desjardins, Foresters, Manulife, the Law Society of Ontario, Strategyzer, Teranet, Valeyo, and others. Check out my profile on LinkedIn.
Values
Simple is best.
Learn to do by doing.
Care about people.
Let's talk!

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