Consulting Matrix Visual Identity
admin | Wednesday, November 18th, 2009 | Comments Off
Consulting Matrix partners needed a brand refresh. While many aspects were still working, colour was the wrong voice and layouts looked dated.
The matrix symbol, however, was distinctive and well recognized, so we chose to make refinements rather than create a completely new mark.
The new logo retains ten years of brand equity, but now it displays with greater definition, even at minimum sizes.The colour palette distinguishes Consulting Matrix from other organizations in its sector and is easy to manage in either screen or print applications.
Many touch points for this brand occur in presentations and reports created by Consulting Matrix Associates, so it was important to deliver a typographical system that would reflect well ordered information.We delivered the system as templates for the mostly frequently used kinds of documents.
Today the Consulting Matrix is finding it much easier to maintain a consistent identity.






