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	<title>Sally Hewson &#124; Design</title>
	<atom:link href="http://sallyhewson.com/wp/?feed=rss2" rel="self" type="application/rss+xml" />
	<link>http://sallyhewson.com/wp</link>
	<description>making ideas visible</description>
	<lastBuildDate>Fri, 03 Dec 2010 19:51:56 +0000</lastBuildDate>
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		<title>Arrow Hedge Brand Identity</title>
		<link>http://sallyhewson.com/wp/?p=28</link>
		<comments>http://sallyhewson.com/wp/?p=28#comments</comments>
		<pubDate>Thu, 02 Dec 2010 01:05:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[colour | color palette]]></category>
		<category><![CDATA[cross-media]]></category>
		<category><![CDATA[cross-media color palette]]></category>
		<category><![CDATA[document templates]]></category>
		<category><![CDATA[english]]></category>
		<category><![CDATA[french]]></category>
		<category><![CDATA[greensheet]]></category>
		<category><![CDATA[print production]]></category>
		<category><![CDATA[sales presentation]]></category>
		<category><![CDATA[screen show]]></category>
		<category><![CDATA[sell sheet]]></category>
		<category><![CDATA[template]]></category>
		<category><![CDATA[typographical system]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://sallyhewson.com/wp/?p=28</guid>
		<description><![CDATA[template, cross-media, colour palette, typography, sales presentation, screen show, sell sheet, greensheet, english, french ]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.arrowhedge.com"><img class="size-full wp-image-49 alignleft" title="arrow-hedge-identity" src="http://sallyhewson.com/wp/wp-content/uploads/2009/10/arrow-hedge-identity.jpg" alt="Arrow Hedge Partners brand identity" width="600" height="377" /></a></p>
<p><strong>Arrow Hedge Partners Inc.</strong> markets funds that combine superior performance with lower levels of risk.</p>
<p>As each series of the funds are launched, Arrow Hedge supports them with print collateral and speaker support. The Arrow Hedge brand manager wanted a complete visual system to allow them to get to market more quickly.</p>
<p>We designed typography, colour  palette, and stylesheets. We delivered templates so that accompanying legal documents can be created in-house using the same visual specifications.</p>
<p>The result is a unified appearance that communicates with transparency.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Desjardins Financial Security postcard campaign</title>
		<link>http://sallyhewson.com/wp/?p=194</link>
		<comments>http://sallyhewson.com/wp/?p=194#comments</comments>
		<pubDate>Wed, 01 Dec 2010 03:06:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[photo direction]]></category>
		<category><![CDATA[print production]]></category>

		<guid isPermaLink="false">http://sallyhewson.com/wp/?p=194</guid>
		<description><![CDATA[Desjardins Financial Security As the star of a postcard campaign lead by marketing specialist Tiffanie Stewart, Daisie the bull dog sold GICs valued at more than $40 million in 14 months breaking previous sales records by a wide margin. Daisie is owned and trained by Tiffanie Stewart. As the star of a postcard campaign, Daisie [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Desjardins Financial Security</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">As the star of a postcard campaign lead by marketing specialist Tiffanie Stewart, Daisie the bull dog sold GICs valued at more than $40 million in 14 months breaking previous sales records by a wide margin.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Daisie is owned and trained by Tiffanie Stewart.</div>
<p><img class="aligncenter size-full wp-image-196" title="desjardins-postcards" src="http://sallyhewson.com/wp/wp-content/uploads/2009/10/desjardins-postcards.jpg" alt="desjardins-postcards" width="600" height="351" /></p>
<p>As the star of a postcard campaign, Daisie the bull dog sold GICs valued at more than $40 million in 14 months, breaking previous sales records by a wide margin.</p>
<p>Daisie is owned and trained by Tiffanie Stewart.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Desjardins Financial Security executive profiles</title>
		<link>http://sallyhewson.com/wp/?p=187</link>
		<comments>http://sallyhewson.com/wp/?p=187#comments</comments>
		<pubDate>Thu, 28 Oct 2010 02:55:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[english]]></category>
		<category><![CDATA[executive biography]]></category>
		<category><![CDATA[french]]></category>
		<category><![CDATA[photo direction]]></category>
		<category><![CDATA[print production]]></category>
		<category><![CDATA[project management]]></category>

		<guid isPermaLink="false">http://sallyhewson.com/wp/?p=187</guid>
		<description><![CDATA[Following the merger of Imperial Life Financial with Desjardins Financial Security, Account Executives were re-introduced to their client base and prospects under the new brand.]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The Desjardins Group is the largest integrated cooperative</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">financial group in Canada. It has expanded outside of</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Quebec by merging with and acquiring more than twenty</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">insurance companies and portfolios.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Following the merger of Imperial Life Financial with</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Desjardins Financial Security, Account Executives were</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">re-introduced to their client base and prospects, putting a</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">familiar face on the newly merged company.</div>
<p><img class="aligncenter size-full wp-image-190" title="desjardins-trustworthy" src="http://sallyhewson.com/wp/wp-content/uploads/2009/10/desjardins-trustworthy.jpg" alt="desjardins-trustworthy" width="600" height="312" /></p>
<p>The Desjardins Group is the largest integrated cooperative financial group in Canada. It has expanded outside of Quebec by merging with and acquiring more than twenty insurance companies and portfolios.</p>
<p>Following the merger of Imperial Life Financial with Desjardins Financial Security, Account Executives were re-introduced to their client base and prospects, putting a familiar face on the newly merged company.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Do Process email news templates</title>
		<link>http://sallyhewson.com/wp/?p=298</link>
		<comments>http://sallyhewson.com/wp/?p=298#comments</comments>
		<pubDate>Tue, 21 Sep 2010 21:41:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[email newsletter]]></category>
		<category><![CDATA[template]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://sallyhewson.com/wp/?p=298</guid>
		<description><![CDATA[Do Process Software Ltd is Canada’s  leading developer of law-office software. Email news templates allow marketing professionals at Do Process to publicize training and offers within the Marketo Lead Management System adopted by the company. We designed templates to ensure visual consistency and populated the system with brand assets.  Development by imedia.ca.]]></description>
			<content:encoded><![CDATA[<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><img class="aligncenter size-full wp-image-301" title="do-process-marketo" src="http://sallyhewson.com/wp/wp-content/uploads/2010/09/do-process-marketo.png" alt="do-process-marketo" width="600" height="352" /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;">Do Process Software Ltd is Canada’s  leading developer of law-office software.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;">Email news templates allow marketing professionals at Do Process to publicize training and offers within the <a href="http://www.marketo.com" target="_blank">Marketo Lead Management System</a> adopted by the company.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 14.0px;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;">We designed templates to ensure visual consistency and populated the system with brand assets.  Development by <a href="http://www.imedia.ca/services.html" target="_blank">imedia.ca.</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>GeoWarehouse Store brandmark and advertisement</title>
		<link>http://sallyhewson.com/wp/?p=289</link>
		<comments>http://sallyhewson.com/wp/?p=289#comments</comments>
		<pubDate>Tue, 21 Sep 2010 20:33:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[advertising design]]></category>
		<category><![CDATA[cross-media]]></category>
		<category><![CDATA[graphic production]]></category>
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://sallyhewson.com/wp/?p=289</guid>
		<description><![CDATA[GeoWarehouse® Store Real estate professionals can save time and ensure due diligence when they purchase reliable property information such as the parcel register and MPAC assessment reports. Plan images, property survey images, streetscape images are also delivered with just a few clicks at the GeoWarehouse Store (a Teranet Solution). We created this print advertisement to [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">GeoWarehouse® Store</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Real estate professionals can save time and ensure due diligence when they purchase reliable property information such as the parcel register and MPAC assessment reports.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Plan images, property survey images, streetscape images are also delivered with just a few clicks at the GeoWarehouse Store (a Teranet Solution).</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">We created this print advertisement to run in various publications read by real estate agents and brokers.</div>
<p><img class="aligncenter size-full wp-image-292" title="geowarehouse-store" src="http://sallyhewson.com/wp/wp-content/uploads/2010/09/geowarehouse-store.png" alt="geowarehouse-store" width="600" height="433" /></p>
<p>Real estate professionals can save time and ensure due diligence when they purchase reliable property information such as the parcel register and MPAC assessment reports.</p>
<p>Plan images, property survey images, streetscape images are also delivered with just a few clicks at the GeoWarehouse® Store (a Teranet Solution).</p>
<p>We created  the store icon to display consistently online and in print applications, such as this print advertisement, which ran in various trade publications.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>GeoWarehouse Marketing Collateral</title>
		<link>http://sallyhewson.com/wp/?p=278</link>
		<comments>http://sallyhewson.com/wp/?p=278#comments</comments>
		<pubDate>Tue, 21 Sep 2010 20:11:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[graphic production]]></category>
		<category><![CDATA[photo editing]]></category>
		<category><![CDATA[print production]]></category>

		<guid isPermaLink="false">http://sallyhewson.com/wp/?p=278</guid>
		<description><![CDATA[GeoWarehouse® delivers information valued by real estate professionals, including property details, neighbourhood sales reports, parcel registers and Microsoft® Virtual Earth maps, streetscape imagery and demographic information. The GeoWarehouse marketing team distributed print collateral at trade events to publicize the new features in a major upgrade rolled out in 2009. GeoWarehouse is a Teranet Solution. GeoWarehouse® [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">GeoWarehouse® delivers information valued by real estate professionals, including property details, neighbourhood sales reports, parcel registers and Microsoft® Virtual Earth maps, streetscape imagery and demographic information. The GeoWarehouse marketing team distributed print collateral at trade events to publicize the new features in a major upgrade rolled out in 2009. GeoWarehouse is a Teranet Solution.</div>
<p><img class="aligncenter size-full wp-image-286" title="geowarehouse-collateral" src="http://sallyhewson.com/wp/wp-content/uploads/2010/09/geowarehouse-collateral.png" alt="geowarehouse-collateral" width="600" height="328" /></p>
<p>GeoWarehouse® (a Teranet Solution) delivers information valued by real estate professionals, including property details, neighbourhood sales reports, parcel registers, demographic information and Microsoft® Virtual Earth maps and streetscape imagery. The GeoWarehouse marketing team distributed print collateral at trade events to publicize the new features in a major upgrade rolled out in 2009.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Finex Financial Corporation Logo</title>
		<link>http://sallyhewson.com/wp/?p=85</link>
		<comments>http://sallyhewson.com/wp/?p=85#comments</comments>
		<pubDate>Fri, 17 Sep 2010 20:12:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[colour | color palette]]></category>
		<category><![CDATA[cross-media color palette]]></category>
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://sallyhewson.com/wp/?p=85</guid>
		<description><![CDATA[Logo design, French and English versions]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-86" title="finex-logo" src="http://sallyhewson.com/wp/wp-content/uploads/2009/10/finex-logo.jpg" alt="finex-logo" width="600" height="375" /></p>
<p>Finex Financial Corporation is a retail brokerage firm based in Quebec. A quarter of their clients converse with the firm in English. We designed a mark that would speak well in both official languages.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Sun Media Corporate Sales Presentation</title>
		<link>http://sallyhewson.com/wp/?p=134</link>
		<comments>http://sallyhewson.com/wp/?p=134#comments</comments>
		<pubDate>Thu, 02 Sep 2010 02:15:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[graphic production]]></category>
		<category><![CDATA[photo editing]]></category>
		<category><![CDATA[sales presentation]]></category>
		<category><![CDATA[screen show]]></category>

		<guid isPermaLink="false">http://sallyhewson.com/wp/?p=134</guid>
		<description><![CDATA[speaker support presentation]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-137" title="sun-media-screen-show" src="http://sallyhewson.com/wp/wp-content/uploads/2009/10/sun-media-screen-show.jpg" alt="sun-media-screen-show" width="600" height="303" /></p>
<p>Commissioned to support Sun Media’s sales representatives, this presentation presents images and facts about Alberta and Sun newspapers to Toronto-based media buyers.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Physicians’ Services Incorporated Foundation Logo</title>
		<link>http://sallyhewson.com/wp/?p=105</link>
		<comments>http://sallyhewson.com/wp/?p=105#comments</comments>
		<pubDate>Sat, 17 Jul 2010 21:24:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://sallyhewson.com/wp/?p=105</guid>
		<description><![CDATA[Logo design for Physicians’ Services Incorporated Foundation]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Physicians’ Services Incorporated Foundation</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The foundation supports medical research conducted by physicians practicing in the province of Ontario.</div>
<p><img class="aligncenter size-full wp-image-108" title="PSI-Foundation-logo" src="http://sallyhewson.com/wp/wp-content/uploads/2009/10/PSI-Foundation-logo.jpg" alt="PSI-Foundation-logo" width="600" height="375" /></p>
<p>The foundation supports medical research conducted by physicians practicing in the province of Ontario.</p>
<p>The logo combines Ontario&#8217;s flower, the trillium, with a doctor&#8217;s stethoscope.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Family Ties Magazine Covers</title>
		<link>http://sallyhewson.com/wp/?p=270</link>
		<comments>http://sallyhewson.com/wp/?p=270#comments</comments>
		<pubDate>Tue, 18 May 2010 00:40:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Publications]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[document templates]]></category>
		<category><![CDATA[english]]></category>
		<category><![CDATA[Magazine design]]></category>
		<category><![CDATA[typographical system]]></category>

		<guid isPermaLink="false">http://sallyhewson.com/wp/?p=270</guid>
		<description><![CDATA[FAMILY TIES is a quarterly special section published by Troy Media Corporation about critical, life-altering issues families face and how they deal with them. Editor: Bob Weinstein; Publisher: Gary Slywchuk]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.troymedia.com/?page_id=9238"><img class="aligncenter size-full wp-image-271" title="Family-Ties-covers" src="http://sallyhewson.com/wp/wp-content/uploads/2010/05/Family-Ties-covers.png" alt="Family-Ties-covers" width="599" height="221" /></a></p>
<p style="margin: 4.0px 0.0px 0.0px 0.0px; line-height: 14.0px; font: 11.0px Agenda Light; color: #514c51;">FAMILY TIES is a quarterly special section published by Troy Media Corporation about critical, life-altering issues families face and how they deal with them. Editor: Bob Weinstein; Publisher: Gary Slywchuk</p>
]]></content:encoded>
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