About

making ideas visible
In order to cultivate trusting relationships with your clients and influence their decisions, it’s necessary to create an honest portrayal of your organization and apply it consistently across all media. 

Sally Hewson discovers the unique needs of brands by developing collaborative relationships with clients and stakeholders. Uncovering essential attributes leads to distinguishing the brand and more fully expressing its value.
The expression of a brand can be a combination of symbols—such as name, logo, typographical system—and experiences like colour, fragrance, sound, or finding your way in a website.
Branding allows an organization to distinguish itself from competitors and bond with its clients to create loyalty. A satisfied client may leave, but a loyal one is less likely to.
Loyalty begins with trust, and trust is built by communicating with transparency while showing a familiar appearence and exhibiting consistent behavior.
Sally Hewson Design was formed in Vancouver in 1993 with a client roster that included Seaboard Life Insurance, WHERE Magazines International and Feathercraft Kayaks.
Today, Sally Hewson Design is a Toronto based consultancy offering creative services to marketers, brand managers, entrepreneurs, publishers and associations.
Sally Hewson is a member of the Association of Registered Graphic Designers of Ontario.

In order to cultivate trusting relationships with your clients and influence their decisions, it’s necessary to create an honest portrayal of your organization and apply it consistently across all media.

Sally Hewson discovers the unique needs of brands by developing collaborative relationships with clients and stakeholders. Uncovering essential attributes leads to distinguishing the brand and more fully expressing its value.

What is brand identity?

The expression of a brand can be a combination of symbols—such as name, logo, typographical system—and experiences like colour, fragrance, sound, or finding your way in a website.

Branding allows an organization to distinguish itself from competitors and bond with its clients to create loyalty. A satisfied client may leave, but a loyal one is less likely to.

Loyalty begins with trust, and trust is built by communicating with transparency while showing a familiar appearance and exhibiting consistent behavior.

More than 15 years of independent practice

Sally Hewson Design was formed in Vancouver in 1993 with a client roster that included Seaboard Life Insurance, WHERE Magazines International and Feathercraft Kayaks.

Today, Sally Hewson Design is a Toronto based consultancy offering creative services to marketers, brand managers, entrepreneurs, publishers and associations.

Sally Hewson is a member of the Association of Registered Graphic Designers of Ontario.

Sally Hewson