Photos: © Tim Fraser for The Law Society of Upper Canada
 Interactive strategy, design and development by the Pixel Shop

Growing the business
Osgoode Hall has five full-service rooms, with full catering services available for private events, yet this was not well promoted. Existing promotional assets were out-of-date. Chef Adam Foley wrote a business plan to better promote the offering and increase profits.
I wrote the content strategy, and organized the photo shoots. I delivered the visual assets to the interactive designers and designed the download piece you see below. Lastly, I claimed the pin on Google Maps and populated it with our content.
Working with the content strategist and the Chef, I organized a shot-list and recruited staff members to act as models. Our team claimed ownership of the pin on Google Maps and I populated the listing with our new professional photographs.
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