Photos: © Tim Fraser for The Law Society of Upper Canada
Interactive strategy, design and development by the Pixel Shop
Interactive strategy, design and development by the Pixel Shop
Growing the business
Osgoode Hall has five full-service rooms, with full catering services available for private events, yet this was not well promoted. Existing promotional assets were out-of-date. Chef Adam Foley wrote a business plan to better promote the offering and increase profits.
I wrote the content strategy, and organized the photo shoots. I delivered the visual assets to the interactive designers and designed the download piece you see below. Lastly, I claimed the pin on Google Maps and populated it with our content.
Photography
Working with the content strategist and the Chef, I organized a shot-list and recruited staff members to act as models. Our team claimed ownership of the pin on Google Maps and I populated the listing with our new professional photographs.
