Art direction and book design
The book can be read on screens, and printed. For print, the navigation panel at left crops off, leaving a standard page size. The workflow is InDesign to Adobe Publish Online.
A charming concept
The book includes practical advice presented as excerpts from Aneta’s notebooks. I composed them using stock illustrations.
In the early stages of the project, the mood board presented the visual strategy to the client. Later, it guided the choices of the illustrator.