Jobs to do
• Strive to give people a rich experience that makes them feel elevated — as a visit to a beautiful building or an exhibition of art can do.
Unity versus variety
• Recognizable as members of the set (unity)
We'll get the mix right through experimentation.
Starting with simple animations, how might these evolve into something 3-dimensional or even immersive?
While avoiding the tyranny of words, what stories can be told through movement and other means?